Online Marketeer


Ricardo is an in-house online marketing expert. He is co-responsible for TankTerminals.com frontend marketing, email marketing, digital analytics and media kit management; among other internal data management tasks.

Onboard in the company for 9 years, he has had an active role in consolidating the company’s industry-known newsletter, growing and segmenting the email lists, structuring a web analytics measurement model and writing content for different online channels.

As a freelance online marketer, he has helped his clients achieve better conversion rates across multiple industries (Oil & Gas, Translations, Ecology, TV Entertainment, E-Learning, Architecture, Advertisement and more).

Always working from remote, he also manages to create solid teamwork relationships to meet the goals set by his clients.

Since graduating as Marketing professional (Universidad del Valle de México) in 2005, he has continuously looked for marketing-specialized studies; which includes a Postgraduate Degree in Strategic Planning and Creativity, granted with a scholarship by Universidad Complutense de Madrid (2007). In 2008, he concluded an Online Marketing Degree in the Istituto Europeo di Design (Madrid). Finally, in 2014 and 2017 he finalized two, highly specialized, online marketing degrees of Web Analytics (Market Motive) and Qualitative Research (Ask Method Company).